- AllSaints:
AllSaints in-store display conveys its mission as creating a brand blend music and fashion into desirable clothes.
We selected AllSaints as a retail with better performance of its visual display. firstly, in terms of the window display, vintage sew machines which makes it look likes a industry factory. This differentiable window attract consumers' attention directly and also tells us about its historic Spitalfields story as well.
In terms of the in-store display, brick wall, wooden flooring, industrial lighting all gives a different experience to the customer, and it well related to its theme. In addition, products distributed clear with segments, layout is simple, flow and convenient. Consumer can easily find the item with full sizes. Sales assistants are helpful. With the "Pod" system, consumer will find their shopping experience more enjoyable.
In short, AllSaints is a good example to explore for the retail display, as it both window and in-store design represents it brand image and story. Consumer can achieve a good shopping experience within the store.
- Warehouse
The concept of Warehouse retail design is to build up a urban loft gallery space and urban jungle theme.
Firstly, Warehouse untlised some typical elements to show the in-store gallery space. Start with the window, a large industrial window wall spans the width of the store and forms the back drop to the till.
Exposed brick walls, wooden flooring just like the gallery decoration and direct reference to the industrial Warehouse. Concurrently, the lighting is brightness which provide clear in-store view to consumer.
There is a private stylist room behind the wall. The stylist lounge contains a changing area and seating area so the customer can experience the full stylist service in comfort and privacy.
Firstly, Warehouse untlised some typical elements to show the in-store gallery space. Start with the window, a large industrial window wall spans the width of the store and forms the back drop to the till.
Exposed brick walls, wooden flooring just like the gallery decoration and direct reference to the industrial Warehouse. Concurrently, the lighting is brightness which provide clear in-store view to consumer.
There is a private stylist room behind the wall. The stylist lounge contains a changing area and seating area so the customer can experience the full stylist service in comfort and privacy.
We think Warehouse achieved the gallery space decoration. However, as the limitation of the space, the in-store of the layout is crowded compare to high amount consumer shopping in the store everyday.
In terms of the Urban jungle theme, Warehouse just decorated with few plants,that not represents its theme at all. At least, as we walked into the shop, we cannot feel anything about urban jungle. However, the colour of products they selected reminds me about forest.
Compare to AllSaints, Warehouse has its strengths, gallery space concept shown in elements, however, they should focus on how to express its urban jungle theme to attract consumer in the first place as high street market is competitive.
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