1. Technology in Real Time
Projection
- Bring the digital and physical world closer together
- Visual showcasing in a more eye-catching way
RFID (Radio Identification)
- Example: Burberry, garments are fitted with RFID tags that will trigger interactive videos
- Show how the product was made or what other idems compliment it
QR code & APP
- Scan QR codes to buy products
- Get the information of products and store.
- Share on social media
Touch Screen
- Consumer interaction with brand
- Enforce consumer loyalty through engagement
3D fitting room
- Try on garments without the need of taking off clothes
- Create an experiece similar to vitual world computer game
- Size recommendation services can offer shoppers a suggested size
- Enable differernt items to be tried on at same time
3D Augmented Reality
- Simulate 3D products and projects in consumer’s environment, in real size and real time
- Create interactive print content
Lighting Technology
- LED lighting: energy efficient and 90% less power consuming
- Digital decoration: various colours
2. Technological innovations and future trends
Make It Mine (Source: Mintel, 2014)
- Using social media to better fulfil individual needs. (Using Facebook likes to decide what goes on shelves and targeting Instagram users with personalised outfit recommendations based on the pics they post)
- Technical systems being put into stores which can read shoppers’ emotions and provide deals based on real-time feelings.
- Consumers have come to see ‘have it my way’ as more than just a fun, frivolous way to express their personality, but as a recognition that no two people, and no two people’s needs, are the same.
Nike customization system in store
Sense of The Intense (Source: Mintel, 2014)
- Increasingly urbanized and automated existence is reinforcing our desire to de-stress through physical activity and also to reconnect with nature, and with our physical and organic selves.
- In regard to sensory stimulation, the dominance of screen culture has led to a cacophony of ‘visual noise.' As a result marketers are increasingly seeking to stimulate the senses of touch, taste, and smell to deliver more memorable products, services and even advertising campaigns.
Selfridge Fragrance Lab
Augmented Reality (AR)
- A live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics.
- From virtual fitting rooms to interactive window displays, merchants are continuously finding ways to use augmented reality to draw attention and improve experiences.
American Apparel, with help from the Vuforia app, has been used augmented reality at the point of sale to unlock a range of options. 
3D Printing
- Any of various processes used to make a three-dimensional object.n 3D printing, additive processes are used, in which successive layers of material are laid down under computer control.
- Companies such as Hot Pop Factory are printing jewelry. Retailers such as New Balance are printing shoes. Designers such as Ron Arab are printing sunglasses.
Brilliance is using 3D mock-ups to help customers try on different rings so they can determine the right size, shape, carat, and diamond arrangement for their hands.
Wearable Technology
- Wearable technology share the vision of interweaving technology into the everyday life, of making technology pervasive and interaction friction less.
- Research by Acquity Group has shown that about seven percent of consumers currently own wearable gadgets such as smart watches, glasses, and fitness monitors. However, this figure is expected to double in 2015.
Rebecca Minkoff: Wearable tech bracelet lights up when you receive a text or call from certain people, so you can put your phone away but stay in touch.
POS Technology
- Point of Sales: the place where a retail transaction is completed. It is the point at which a customer makes a payment to the merchant in exchange for goods or services.
Kate Spade (NYC) – Real Window Shopping. Kate Spade (using eBay’s shoppable windows technology) created high visibility ‘fake’ stores with real windows featuring a real giant POS ‘tablet’ that consumers can shop from. Offers 1 hour local delivery.
PARCO fashion (Tokyo) connected Vanquish brand hangers (from teamlab) show promotional wall video when garment is removed.
3. Insparition
INSPIRATION ON PRIMARK BOUTIQUE:
- Hype-personalised
Customization tech could be utilised in-store to create unique piece. (e.g. Modiface’s Beautiful Me App) Shopper expect to see products/services that align with their preferences.
- Co-creation
Engage consumer in-store through social media. (e.g. #Topshopwindow campaign, Sephora social shopping experience which consumers post their look with Sephora cosmetics on their website.
- Enhance visual intensity in boutique through touching screen or in-store LED.
- Showcase product detail via high definition screen to increase shopping desire.
- In-store entertainment. Establish interesting digital game or interactive wall. (e.g. Dalziel and Pow: self-initiated piece.)
- Contactless Payment in store to provide convinience payment process.
4. Reference
Charlton G (2013) 11 great ways to use digital technology in retail stores.Avaliable at:
https://econsultancy.com/blog/63087-11-great-ways-to-use-digital-technology-in-retail-stores/
[Access date: 24/03/2015]
Marsden R (2013) 10 new digital POS innovation to save the retail store. [Online] Avaliable at:
http://digitalintelligencetoday.com/10-new-digital-pos-innovations-to-save-the-retail-store/
[Access date: 24/03/2015]
Mintel Oxygen (2014) ‘Sense of intense’. Available at: www.mintel.com (Access date: 23/03/2015).
Mintel Oxygen (2014) ‘Make it mine’. Available at: www.mintel.com (Access date: 23/03/2015).
Vend (2015) 12 Retail Trends and prediction for 2015[Online] Avaliable at: https://www.vendhq.com/university/retail-trends-and-predictions-2015
[Access date: 24/03/2015]
