With the inspiration of the blue ice, the theme we want to illustrated is to provide a cool, fresh and blue world to customers. Represents the logo, the colour we selected is blue, as the mood board shown above, it could be like a bottle of cocktail, as well as a cup of water which filled with blue ices. this is a preliminary idea, however, as 5 of us would like to explore this idea in depth, further researches will be done. We would also like to employ the them to in-store and window displays.
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