[13/03/2015]Primark Store Visit @East Ham London

13 March 2015 @London East Ham Primark

Window display in East Ham Primark. 2015 Spring/Summer campaign (only display seasonal childrenswear and menswear, no womenswear). Appropriate styling and mannequins. Spacious closed-back window with emphatic lighting. (daytime observation)

Clear navigator at the store entrance with abundant shopping bag. Clean and spacious. In-store segments are shown in the graph here: full-assortment, appropriate stocks (size,colour). 

Womenswear:

Strengths:

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