Primark Concept Store - Colour Development

Inspiration: Inspired by the logo colour. Skyblue. Summer colour theme. 

Concept store name: Primark Blue Wonderland

Concept store colour theme: Deep summer blue (Source: WGSN)

Keywords: Real - unreal nature to the blues and greens. Chemical colours: bright aqua, soft indigo. Bleached blue.  (Source: WGSN)