Primark Concept Store - Interview (Primary research)

After the tutorial with tutors last week, we found out that our idea should be improved by provide more researches and evidences. Therefore, we've been divided as three groups to interview Primark's consumer in different sub-urban branches.  The table below is some observations figures that we found out:

Table 1: Observation of Primark's footprint.

We also interviewed 10 people with these questions: 

1. Customer Profile

Age- 15-18/ 19-25/ 26-30 /31-35 /36-40/40+    Occupation. ( Lifestyle in Suburban) What is your hobby in leisure time?

2.  What do you expect to shop in Primark?

        

3.  How often do you go shopping in Primark?

   

4. Which retailer do you prefer to go among competitors:

    

5. Do you think you have better experience in Primark compare to (Competitors)?

    

6. Instore shopping of visual, sound, smell, taste, touch experience? If we open a concept store, what do you expect? improve? for example, store layout? fitting room? visual display,window display? or other thing?

7. Does sustainable fashion concepts (recycle material/ethical ) impact your chioce when you shop in-store?

Every team member complete the interview very well with quality answers. This is good, that every one in this team is contribute to this project with passions.