2015年5月24日星期日

Primark Concept Store - In-store Technology Development





In-store technology: Integrative digital screen.
Primania: Move online section to offline. Share consumer's outfits on the touch screen. People can explore the whole section, they can click like the look or order the look. (Click and collect.) Also, People can upload their own look right inside the store by the camera on the touch screen.

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