Primark Concept Store - Material Development

In-store textures: Wood dominant. 

In-store ceiling: White wooden ceiling. (Suitable for paper-cutting lighting shadow idea.)

In-store floor: White/creamy/grey wooden. (achromatic colours)

In-store wall: Mixed blue painted wooden boards. 

Fixtures: Wood: Skybule wardrobes, white racks, white tables, white or blue shelf. Ropes: hammock for guest to rest, the material of fitting room entrance curtain and stairs rail.  

Keywords: fairytale, wonderland, mysterious, shangri-la, ease, peaceful, good for family and friends.